Tag Archives: Superbowl

Under the Microscope: Chevy’s Targeting of Screen Jumpers During the Super Bowl (MarketingVox)

Under the Microscope: Chevy’s Targeting of Screen Jumpers During the Super Bowl Click to enlarge The Background: When Yahoo rolled out its new mobile formats in December 2010 it also talked up the┬áconcept of screen jumpers – that is, people … Continue reading

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Under the Microscope: Foursquare’s Super Bowl Check-in (Marketingvox)

Under the Microscope: Foursquare’s Super Bowl Check-in Click to enlarge What: Promoting Trending Venue is an experiment Foursquare is trying out during the Super Bowl. How: Instead of checking into a real venue, people will check into “Super Bowl Sunday” … Continue reading

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