Tag Archives: Chevy

Under the Microscope: Chevy’s Targeting of Screen Jumpers During the Super Bowl (MarketingVox)

Under the Microscope: Chevy’s Targeting of Screen Jumpers During the Super Bowl Click to enlarge The Background: When Yahoo rolled out its new mobile formats in December 2010 it also talked up the┬áconcept of screen jumpers – that is, people … Continue reading

Posted in Branding, Case Study, MarketingVox, Mobile, Strategy, Twitter | Tagged , , , | Leave a comment