Tag Archives: 2011

Why Scvngr’s “Chief Ninja” Is the Talk of SXSW (FastCompany)

Posted on March 15, 2011 by knev

Why Scvngr’s “Chief Ninja” Is the Talk of SXSW Thousands of SXSW-goers packed like dominoes onto the escalators of the Austin Convention Center on Saturday, waiting to hear Seth Priebatsch, the 22-year-old founder and “chief ninja” of Scvngr, proclaim the future of … Continue reading →

Posted in Branding, Case Study, Social Gaming, Social Media, Strategy, Tech | Tagged , , , | Leave a comment

Under the Microscope: Chevy’s Targeting of Screen Jumpers During the Super Bowl (MarketingVox)

Posted on March 2, 2011 by knev

Under the Microscope: Chevy’s Targeting of Screen Jumpers During the Super Bowl Click to enlarge The Background: When Yahoo rolled out its new mobile formats in December 2010 it also talked up the concept of screen jumpers – that is, people … Continue reading →

Posted in Branding, Case Study, MarketingVox, Mobile, Strategy, Twitter | Tagged , , , | Leave a comment