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Business Evolution.

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There is a statistically significant correlation between social media popularity of key brands and their respective share prices (MarketingVox)

There is a statistically significant correlation between social media popularity of key brands and their respective share prices, according to a study conducted by a researcher at Pace University, in association with Famecount.com. Furthermore, this correlation was also found when … Continue reading

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Inspiration Behind Our New Logo!

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Merry Christmas!

Kind words from Cousin Eddie (of National Lampoon’s Christmas Vacation)….

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What Will the Next Generation of Mobile Apps Look Like (MarketingVox)

What Will the Next Generation Mobile Apps Look Like? When asked to speak to graduating seniors at Loyola Marymount University recently, Charles Du, Apple’s mobile solutions consultant to western U.S. education institutions, told of a student at the University of … Continue reading

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What’s the Value in a Brand Name? (Mashable)

What’s the Value in a Brand Name? Companies invest a lot of resources, including time, talent and capital, in an effort to procure a positive status in the minds of potential customers. But how much value do companies really derive … Continue reading

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A Sentiment Detector That Reads the Social Web for You (Fast Company)

A Sentiment Detector That Reads the Social Web for You BY DAVID ZAXThu Oct 28, 2010 Visible Technologies, a service that helps companies track what’s said about them on the Web, unveiled a major upgrade today. Its new Google-inspired architecture better … Continue reading

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