Category Archives: Twitter

Homeless People Start Tweeting in New Awareness Initiative (Mashable)

Homeless People Start Tweeting in New Awareness Initiative It’s easy to ignore someone when you don’t know or care to know anything about them. But it’s different when that person shows up in your social media stream, telling you about … Continue reading

Posted in Case Study, Mashable, Twitter | Tagged , | Leave a comment

Ken and Barbie, Back Together Again (Multi-Platform Media Campaign) (MarketingVox)

Ken and Barbie, Back Together Again? Click to enlarge Mattel has launched a campaign to revitalize two of its iconic toys: Ken and Barbie. It has put to vote to Facebook users the question of whether the two should get … Continue reading

Posted in Advertising, Branding, Facebook, Foursquare, Social Media, Strategy, Twitter | Tagged | Leave a comment

Why Influencer Marketing Needs to Go Beyond Follower Counts (Mashable)

Why Influencer Marketing Needs to Go Beyond Follower Counts Gary Lee is the CEO of mBLAST, providers of cloud-based solutions to help PR and marketing professionals better identify and engage with their key influencers. From diet pills to get rich quick … Continue reading

Posted in Blogging, Branding, Facebook, Mashable, Social Media, Strategy, Twitter | Tagged | Leave a comment

If Twitter Had Been Invented in 1776… (Mashable)

If Twitter had been invented in 1776 instead of 2006, the American Revolution would have been so much more… what’s the word… awesome.       This comic was illustrated by Kiersten Essenpreis, a New York-based artist who draws and blogs atYouFail.com. For … Continue reading

Posted in Mashable, Twitter | Leave a comment

Twitter + Random Acts of Kindness + A Successful Social Campaign (Mashable Case Study)

Twitter + Random Acts of Kindness = A Successful Social Campaign Running out of cereal is usually a problem that one must face on his own. But when David Berkowitz awoke to the dilemma one morning this October, he got some … Continue reading

Posted in Mashable, Social Media, Strategy, Twitter | Tagged , | Leave a comment

5 Key Tips for a Successful Social Media Content Strategy (Mashable)

5 Key Tips for a Successful Social Media Content Strategy Frank Marquardt is director of Content Strategy at The Barbarian Group, a digital services and creation company with an almost radical devotion to Internet culture and nice red Swedish Fish™. Good, … Continue reading

Posted in Blogging, Branding, Facebook, Mashable, Social Media, Twitter | Leave a comment

Twitter to Facebook: 5 Ways to Post to Both (Mashable).

Twitter to Facebook: 5 Ways to Post to Both There once was a time when our Facebook friends wanted nothing to do with our Twitter updates. Now that Twitter is growing at an astounding rate and rounding the mainstream bend, more … Continue reading

Posted in Branding, Facebook, Twitter | Leave a comment