Category Archives: Strategy

Branding: How It Works in the Social Media Age [INFOGRAPHIC] (Mashable)

  Branding: How It Works in the Social Media Age [INFOGRAPHIC] It’s time to shed some light on branding and social media, and to do that, AYTM Market Research surveyed 2,000 Internet users, randomly chosen from its huge built-in online panel. The … Continue reading

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HOW TO: Set Up a Facebook Page (Mashable)

HOW TO: Set Up a Facebook Page This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. There are 500 million active users on Facebook — it’s about … Continue reading

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How Small Businesses Can Use Social Media for Customer Service (Mashable)

How Small Businesses Can Use Social Media for Customer Service This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Customer relationship management isn’t just the domain of big … Continue reading

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Would You Like This Article More If You Had To “Like” It On Facebook Before Reading? (FastCompany)

Would You Like This Article More If You Had To “Like” It On Facebook Before Reading? BY GREGORY FERENSTEINToday How Facebook pages psychologically manipulate us into liking brands. Many of the world’s most powerful brands are doubling down on Facebook, from President … Continue reading

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Twitter TV Hashtag Tips From Twitter’s Own Expert (FastCompany)

Twitter TV Hashtag Tips From Twitter’s Own Expert BY GREGORY FERENSTEINToday Twitter’s director of media partnerships, Chloe Sladden, discusses expert hashtag tips for TV shows At the 2011 NAB Show this week, Twitter’s director of media partnerships, Chloe Sladden — the subject of our November cover story … Continue reading

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HOW TO: Improve Engagement on Your Brand’s Facebook Page [STATS] (Mashable)

HOW TO: Improve Engagement on Your Brand’s Facebook Page [STATS] f you’re looking to boost engagement on your brand’s FacebookPage, a new report from Buddy Media has some key findings for you. The social media marketing company collected data from 200 of … Continue reading

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Everything You Need To Know About Google’s +1 (Mashable)

Everything You Need To Know About Google’s +1 We spoke with Google rep Jim Prosser about +1. Here are some of our questions answered. What other questions do you have about the new product? Why is Google doing this? Aside … Continue reading

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