Category Archives: Social Media

Branding: How It Works in the Social Media Age [INFOGRAPHIC] (Mashable)

  Branding: How It Works in the Social Media Age [INFOGRAPHIC] It’s time to shed some light on branding and social media, and to do that, AYTM Market Research surveyed 2,000 Internet users, randomly chosen from its huge built-in online panel. The … Continue reading

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How Small Businesses Can Use Social Media for Customer Service (Mashable)

How Small Businesses Can Use Social Media for Customer Service This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Customer relationship management isn’t just the domain of big … Continue reading

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Would You Like This Article More If You Had To “Like” It On Facebook Before Reading? (FastCompany)

Would You Like This Article More If You Had To “Like” It On Facebook Before Reading? BY GREGORY FERENSTEINToday How Facebook pages psychologically manipulate us into liking brands. Many of the world’s most powerful brands are doubling down on Facebook, from President … Continue reading

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HOW TO: Improve Engagement on Your Brand’s Facebook Page [STATS] (Mashable)

HOW TO: Improve Engagement on Your Brand’s Facebook Page [STATS] f you’re looking to boost engagement on your brand’s FacebookPage, a new report from Buddy Media has some key findings for you. The social media marketing company collected data from 200 of … Continue reading

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HOW TO: Launch Any Product Using Social Media (Mashable)

HOW TO: Launch Any Product Using Social Media Guy Kawasaki is the author of Enchantment: The Art of Changing Hearts, Minds and Actions. On March 8, I introduced my tenth book. There are few processes that I enjoy more than … Continue reading

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There is a statistically significant correlation between social media popularity of key brands and their respective share prices (MarketingVox)

There is a statistically significant correlation between social media popularity of key brands and their respective share prices, according to a study conducted by a researcher at Pace University, in association with Famecount.com. Furthermore, this correlation was also found when … Continue reading

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5 Digital Marketing Trends to Watch (Mashable)

5 Digital Marketing Trends to Watch If this year’s SXSWi conference is any indication, the foremost digital marketing trends of 2011 will be central to one theme: user presence. Too often, businesses over-engineer their marketing efforts in an attempt to … Continue reading

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