Category Archives: Social Gaming

Why Scvngr’s “Chief Ninja” Is the Talk of SXSW (FastCompany)

Why Scvngr’s “Chief Ninja” Is the Talk of SXSW Thousands of SXSW-goers packed like dominoes onto the escalators of the Austin Convention Center on Saturday, waiting to hear Seth Priebatsch, the 22-year-old founder and “chief ninja” of Scvngr, proclaim the future of … Continue reading

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Is In-Game Mobile Advertising Here? Tap Me Says Yes. A Wealth of Anecdotal Evidence Says No. (MarketingVox)

Is In-Game Mobile Advertising Here? Tap Me Says Yes. A Wealth of Anecdotal Evidence Says No. Click to enlarge Tap Me has unveiled an in-game mobile advertising platform that it says solves two problems that have hampered the mobile gaming ad market … Continue reading

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One in Three Mobile Phone Owners Is a Regular Mobile Gamer [STUDY] (Mashable)

One in Three Mobile Phone Owners Is a Regular Mobile Gamer [STUDY] A new survey from casual gaming company PopCap shows that an incredibly high percentage of adults in the U.K. and U.S. is into mobile gaming. This stat may … Continue reading

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6 Reasons Why Social Games Are the Next Advertising Frontier (Mashable)

6 Reasons Why Social Games Are the Next Advertising Frontier Ad spending on social gaming increased 60% since 2009, according to eMarketer. No doubt advertisers have noticed that 56 million Americans are playing social games and that the branded virtual goods … Continue reading

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