Category Archives: MarketingVox

Starbucks Leads (Quietly) With Virtual Gift Cards (MarketingVox)

Starbucks Leads (Quietly) With Virtual Gift Cards Click to enlarge First Data, Qualcomm and Google are hard at work devising a format for a virtual gift card – their answer to the plastic versions that often go completely or partially … Continue reading

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There is a statistically significant correlation between social media popularity of key brands and their respective share prices (MarketingVox)

There is a statistically significant correlation between social media popularity of key brands and their respective share prices, according to a study conducted by a researcher at Pace University, in association with Famecount.com. Furthermore, this correlation was also found when … Continue reading

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Marketing Data RoundUp: Social media creates brand advocates | Nice brands don’t finish last

Marketing Data RoundUp: Social media creates brand advocates | Nice brands don’t finish last Click to enlarge Social Media Creates Brand Advocates Retailers can use social media to turn consumers who have had a negative experience with their brand into … Continue reading

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Foursquare Steps Up Recommendation Marketing With New Feature (MarketingVox)

Foursquare Steps Up Recommendation Marketing With New Feature Click to enlarge Foursquare is planning to update its Android and the iPhone apps Tuesday to version 3.0 with a number of new features – including one, a new explore tab, that … Continue reading

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Under the Microscope: Chevy’s Targeting of Screen Jumpers During the Super Bowl (MarketingVox)

Under the Microscope: Chevy’s Targeting of Screen Jumpers During the Super Bowl Click to enlarge The Background: When Yahoo rolled out its new mobile formats in December 2010 it also talked up the concept of screen jumpers – that is, people … Continue reading

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Under the Microscope: Aunt Jemima’s Facebook Campaign (MarketingVox)

Under the Microscope: Aunt Jemima’s Facebook Campaign Click to enlarge What: The brand’s first foray launched into social media launched this week with a Facebook page that is centered around series of videos featuring veteran employees who describe the “just like … Continue reading

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Targeting By Facebook Likes: How Decanted Wines Increased CTRs, Dropped Costs (MarketingVox)

Targeting By Facebook Likes: How Decanted Wines Increased CTRs, Dropped Costs Click to enlarge Facebook recently introduced two relationship status indicators for the LGBT community: “In a domestic partnership” and “In a civil union.” While they thrilled the gay community, the … Continue reading

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