Category Archives: Fast Company

Would You Like This Article More If You Had To “Like” It On Facebook Before Reading? (FastCompany)

Would You Like This Article More If You Had To “Like” It On Facebook Before Reading? BY GREGORY FERENSTEINToday How Facebook pages psychologically manipulate us into liking brands. Many of the world’s most powerful brands are doubling down on Facebook, from President … Continue reading

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Twitter TV Hashtag Tips From Twitter’s Own Expert (FastCompany)

Twitter TV Hashtag Tips From Twitter’s Own Expert BY GREGORY FERENSTEINToday Twitter’s director of media partnerships, Chloe Sladden, discusses expert hashtag tips for TV shows At the 2011 NAB Show this week, Twitter’s director of media partnerships, Chloe Sladden — the subject of our November cover story … Continue reading

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Internet Explorer Director: HTML5 Will Revolutionize Web Experience (FastCompany)

Internet Explorer Director: HTML5 Will Revolutionize Web Experience Last week, Mozilla VP of products Jay Sullivan indicated that HTML5 would eventually replace Adobe Flash. Along with Mozilla Firefox, every browser maker out there seems to be jumping on the bandwagon of … Continue reading

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As Design Talent Rises, Standing Out Is No Longer Just About Design (FastCompany)

As Design Talent Rises, Standing Out Is No Longer Just About Design Breakout designs are harder and harder to create. So companies must now tackle the hardest design problems, from service design to customer experience. I have just returned from … Continue reading

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Three Brands That Evolved Without Going Nuts (FastCompany)

Three Brands That Evolved Without Going Nuts How have they managed to preserve their branding legacies? There’s been a lot of chatter about the over-simplification of brands recently; we’ve seen outright changes to a brand’s mark and evolutions that have … Continue reading

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Scanlife Enables QR Code Reading on Any Camera Phone, Confirming QR’s Future (Fast Company)

Scanlife Enables QR Code Reading on Any Camera Phone, Confirming QR’s Future QR codes are popular elsewhere in the world, and catching on in the U.S., but one barrier to common use is the need for a special app on a smartphone … Continue reading

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The Race Is On to Make NFC Wireless Credit Card Dreams Come True (Fast Company)

The Race Is On to Make NFC Wireless Credit Card Dreams Come True (and Win Market Share) With manufacturers lining up to stuff wireless NFC (near field communications–a three letter acronym you’re gonna have to get used to!) powers into … Continue reading

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