Category Archives: Case Study

New York Model Management/LA Models/Van’s Warped Tour.

    New York Model Management and LA Models is on the Van’s Warped Tour this year. Conceptual set up the promotion from conception, execution and social media blasting. Our prime target is 14-18year old M/F. Van’s Warped Tour met … Continue reading

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HOW TO: Set Up a Facebook Page (Mashable)

HOW TO: Set Up a Facebook Page This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. There are 500 million active users on Facebook — it’s about … Continue reading

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Was the Portal 2 Alternate Reality Marketing Campaign Worth It? (mashable)(

Was the Portal 2 Alternate Reality Marketing Campaign Worth It? Portal 2, the brain-bending sequel to Valve Software’s 2007 hit is arguably one of the most anticipated video games of the year. For the uninitiated, Portal is a first-person puzzle shooter. Rather … Continue reading

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Would You Like This Article More If You Had To “Like” It On Facebook Before Reading? (FastCompany)

Would You Like This Article More If You Had To “Like” It On Facebook Before Reading? BY GREGORY FERENSTEINToday How Facebook pages psychologically manipulate us into liking brands. Many of the world’s most powerful brands are doubling down on Facebook, from President … Continue reading

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Twitter TV Hashtag Tips From Twitter’s Own Expert (FastCompany)

Twitter TV Hashtag Tips From Twitter’s Own Expert BY GREGORY FERENSTEINToday Twitter’s director of media partnerships, Chloe Sladden, discusses expert hashtag tips for TV shows At the 2011 NAB Show this week, Twitter’s director of media partnerships, Chloe Sladden — the subject of our November cover story … Continue reading

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HOW TO: Launch Any Product Using Social Media (Mashable)

HOW TO: Launch Any Product Using Social Media Guy Kawasaki is the author of Enchantment: The Art of Changing Hearts, Minds and Actions. On March 8, I introduced my tenth book. There are few processes that I enjoy more than … Continue reading

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New York Public Library Partners With Foursquare (Mashable)

New York Public Library Partners With Foursquare The new badge celebrates the hundredth birthday of the library’s Stephen A. Schwarzman Building on 42nd Street. To earn the new badge, Foursquare users can check in at various NYPL locations in the Bronx, … Continue reading

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