Category Archives: Branding

Was the Portal 2 Alternate Reality Marketing Campaign Worth It? (mashable)(

Was the Portal 2 Alternate Reality Marketing Campaign Worth It? Portal 2, the brain-bending sequel to Valve Software’s 2007 hit is arguably one of the most anticipated video games of the year. For the uninitiated, Portal is a first-person puzzle shooter. Rather … Continue reading

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New York Public Library Partners With Foursquare (Mashable)

New York Public Library Partners With Foursquare The new badge celebrates the hundredth birthday of the library’s Stephen A. Schwarzman Building on 42nd Street. To earn the new badge, Foursquare users can check in at various NYPL locations in the Bronx, … Continue reading

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5 Digital Marketing Trends to Watch (Mashable)

5 Digital Marketing Trends to Watch If this year’s SXSWi conference is any indication, the foremost digital marketing trends of 2011 will be central to one theme: user presence. Too often, businesses over-engineer their marketing efforts in an attempt to … Continue reading

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Why Scvngr’s “Chief Ninja” Is the Talk of SXSW (FastCompany)

Why Scvngr’s “Chief Ninja” Is the Talk of SXSW Thousands of SXSW-goers packed like dominoes onto the escalators of the Austin Convention Center on Saturday, waiting to hear Seth Priebatsch, the 22-year-old founder and “chief ninja” of Scvngr, proclaim the future of … Continue reading

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As Design Talent Rises, Standing Out Is No Longer Just About Design (FastCompany)

As Design Talent Rises, Standing Out Is No Longer Just About Design Breakout designs are harder and harder to create. So companies must now tackle the hardest design problems, from service design to customer experience. I have just returned from … Continue reading

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Marketing Data RoundUp: Social media creates brand advocates | Nice brands don’t finish last

Marketing Data RoundUp: Social media creates brand advocates | Nice brands don’t finish last Click to enlarge Social Media Creates Brand Advocates Retailers can use social media to turn consumers who have had a negative experience with their brand into … Continue reading

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Three Brands That Evolved Without Going Nuts (FastCompany)

Three Brands That Evolved Without Going Nuts How have they managed to preserve their branding legacies? There’s been a lot of chatter about the over-simplification of brands recently; we’ve seen outright changes to a brand’s mark and evolutions that have … Continue reading

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