Category Archives: Advertising

HOW TO: Improve Engagement on Your Brand’s Facebook Page [STATS] (Mashable)

HOW TO: Improve Engagement on Your Brand’s Facebook Page [STATS] f you’re looking to boost engagement on your brand’s FacebookPage, a new report from Buddy Media has some key findings for you. The social media marketing company collected data from 200 of … Continue reading

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Everything You Need To Know About Google’s +1 (Mashable)

Everything You Need To Know About Google’s +1 We spoke with Google rep Jim Prosser about +1. Here are some of our questions answered. What other questions do you have about the new product? Why is Google doing this? Aside … Continue reading

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Is In-Game Mobile Advertising Here? Tap Me Says Yes. A Wealth of Anecdotal Evidence Says No. (MarketingVox)

Is In-Game Mobile Advertising Here? Tap Me Says Yes. A Wealth of Anecdotal Evidence Says No. Click to enlarge Tap Me has unveiled an in-game mobile advertising platform that it says solves two problems that have hampered the mobile gaming ad market … Continue reading

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QR Codes’ Changing Role in Online Marketing (MarketingVox)

QR Codes’ Changing Role in Online Marketing Click to enlarge As smartphones continue to madly proliferate, so does the use of quick response, or QR codes, by online marketers. The most typical use, not surprisingly, is with mobile coupons or … Continue reading

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Picasso Exhibit Gets Interactive With QR Codes and Augmented Reality (CASE STUDY) (Mashable)

Picasso Exhibit Gets Interactive With QR Codes & Augmented Reality [PICS] Pablo Picasso once said, “Computers are useless. They can only give you answers.” True, but they can also help sell an exhibit. Case in point: The Martin Agency in … Continue reading

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Under the Microscope: Foursquare’s Super Bowl Check-in (Marketingvox)

Under the Microscope: Foursquare’s Super Bowl Check-in Click to enlarge What: Promoting Trending Venue is an experiment Foursquare is trying out during the Super Bowl. How: Instead of checking into a real venue, people will check into “Super Bowl Sunday” … Continue reading

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Ken and Barbie, Back Together Again (Multi-Platform Media Campaign) (MarketingVox)

Ken and Barbie, Back Together Again? Click to enlarge Mattel has launched a campaign to revitalize two of its iconic toys: Ken and Barbie. It has put to vote to Facebook users the question of whether the two should get … Continue reading

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