The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.
Quick Pitch: Tagstand is an NFC platform that simplifies the NFC stack for businesses and developers.
Genius Idea: Program and manage NFC stickers on the web.
“The way your phone interacts with the real world is going to become quite fundamental,” predicts Kulveer Tagger. Tagger is betting on the trend with Tagstand, a startup serving as a platform that businesses and developers can turn to for NFC tag procurement and management.
Customers can purchase packs of stickers, and then use the Tagstand Manager to program — and reprogram as often they see fit — how those stickers function on objects in the real world. They can also track sticker usage.
Tagstand could theoretically, depending on the whims of the tag owner, allow a consumer with an NFC-enabled device to touch his phone to a sticker to check in onFoursquare one day and view a promotional video or product page the next. The point is clearly to commodify NFC technology — to package it up, sell it to businesses and marketers, and make it consumer-friendly in the process.
One problem: consumers aren’t yet toting around NFC-enabled devices en masse. But should that change — and research firm Juniper forecasts that it will — Tagstand, says Tagger, hopes its first-mover status will solidify it as a harbinger of the NFC revolution in the states.
In the right-here and right-now, Tagstand appears to be pulling in impressive sales and traction for a three-month startup in a nascent market. “We’ve had loads of developers and businesses contact us,” Tagger says. “We’re basically finding out what we think are going to be the first applications of NFC.”
Outdoor marketing is surfacing as the most popular application, he says. A Tagstand customer in India, for instance, made a bulk purchase of 20,000 tags for $10,000. The customer plans to put tags on movie posters at malls and cinemas in India, he says.
Next on the agenda for Tagstand is to give startups access to NFC payments capabilities and release an API for its tag management system.
Tagstand is a graduate of Y Combinator’s summer of 2011 session. The startup is in the process of raising additional funding.
- Case Study
- Fast Company
- Google Zeitgeist
- Harvard Business
- NY Times
- QR Codes
- Social Gaming
- Social Media