New York Model Management and LA Models is on the Van’s Warped Tour this year. Conceptual set up the promotion from conception, execution and social media blasting. Our prime target is 14-18year old M/F. Van’s Warped Tour met our demographic requirements right on.
Not only is NYMM and LA Model’s Warped Tour booth beneficial for scouting new faces but, their photo booth is a great medium for social media branding. All photos taken in our red carpet-styled photo booth were posted to Facebook. Branded stickers were passed out with NYMM and LA Model’s Facebook address, for the attendee’s liking, and participants were encouraged to tag themselves. Not only does this promotion increase Facebook likes and brand exposure, any tagged photos will show up in the participant’s News Feed, allowing for a viral element of branding.