The new badge celebrates the hundredth birthday of the library’s Stephen A. Schwarzman Building on 42nd Street. To earn the new badge, Foursquare users can check in at various NYPL locations in the Bronx, Staten Island and Manhattan.
Users who obtain the badge will get a one-year Foursquare Friends Membership which will provide them with special perks, including photo ops in front of the Sue and Edgar Wachenheim III Trustees Room fireplace. Additionally, mayors at various locations will be included in a drawing for tickets to LIVE from NYPL events and behind-the-scenes tours of the Map Division.
In a press release, Dennis Crowley, CEO and co-founder of Foursquare said, “The NYPL has been a New York institution for 100 years, and it’s pretty amazing to see them starting their next 100 by embracing new ways to reach their fans.”
Frankly, we think it’s pretty cool that the NYPL is embracing location-based networks and social media this way. Who knows, maybe seeing checkins at the library will encourage more reading!