Monthly Archives: March 2011

HOW TO: Launch Any Product Using Social Media (Mashable)

HOW TO: Launch Any Product Using Social Media Guy Kawasaki is the author of Enchantment: The Art of Changing Hearts, Minds and Actions. On March 8, I introduced my tenth book. There are few processes that I enjoy more than … Continue reading

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Everything You Need To Know About Google’s +1 (Mashable)

Everything You Need To Know About Google’s +1 We spoke with Google rep Jim Prosser about +1. Here are some of our questions answered. What other questions do you have about the new product? Why is Google doing this? Aside … Continue reading

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New York Public Library Partners With Foursquare (Mashable)

New York Public Library Partners With Foursquare The new badge celebrates the hundredth birthday of the library’s Stephen A. Schwarzman Building on 42nd Street. To earn the new badge, Foursquare users can check in at various NYPL locations in the Bronx, … Continue reading

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LinkedIn Founder: Web 3.0 Will Be About Data (Mashable)

LinkedIn Founder: Web 3.0 Will Be About Data LinkedIn founder and chairman Reid Hoffman says that the future of the web will be all about data and how we utilize it. While he conceded that mobile is an obvious candidate … Continue reading

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Starbucks Leads (Quietly) With Virtual Gift Cards (MarketingVox)

Starbucks Leads (Quietly) With Virtual Gift Cards Click to enlarge First Data, Qualcomm and Google are hard at work devising a format for a virtual gift card – their answer to the plastic versions that often go completely or partially … Continue reading

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There is a statistically significant correlation between social media popularity of key brands and their respective share prices (MarketingVox)

There is a statistically significant correlation between social media popularity of key brands and their respective share prices, according to a study conducted by a researcher at Pace University, in association with Famecount.com. Furthermore, this correlation was also found when … Continue reading

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Happier people tweet together (New Scientist)

Happier people tweet togetherImage: Saeed Khan/AFP/Getty As the old adage goes, “birds of a feather flock together” – and it seems to be true even when tweeting. Scientists who have studied millions of tweets on the micro-blogging service Twitter say … Continue reading

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