Monthly Archives: February 2011

Why Data Mining Is the Next Frontier for Social Media Marketing (Mashable)

Why Data Mining Is the Next Frontier for Social Media Marketing The thinking about social media in corporate marketing departments is rapidly evolving. Initially, social media was seen as yet another broadcast opportunity for pushing messages out into the world, … Continue reading

Posted in Facebook, Strategy | Tagged , , | Leave a comment

Under the Microscope: Aunt Jemima’s Facebook Campaign (MarketingVox)

Under the Microscope: Aunt Jemima’s Facebook Campaign Click to enlarge What: The brand’s first foray launched into social media launched this week with a Facebook page that is centered around series of videos featuring veteran employees who describe the “just like … Continue reading

Posted in Branding, Case Study, Facebook, MarketingVox, Strategy, Twitter | Leave a comment

Targeting By Facebook Likes: How Decanted Wines Increased CTRs, Dropped Costs (MarketingVox)

Targeting By Facebook Likes: How Decanted Wines Increased CTRs, Dropped Costs Click to enlarge Facebook recently introduced two relationship status indicators for the LGBT community: “In a domestic partnership” and “In a civil union.” While they thrilled the gay community, the … Continue reading

Posted in Case Study, MarketingVox, Social Media, Strategy | Tagged , | Leave a comment

Arcade Fire’s Experimental New Video Shows What’s Possible with HTML5 (Mashable)

Arcade Fire’s Experimental New Video Shows What’s Possible with HTML5 Watch out MTV, the music video has just got a new gold standard. Indie band Arcade Fire has released a vid for the song “We Used to Wait” off of … Continue reading

Posted in Android, Apple, Case Study, Mashable, Strategy, Tech | Tagged , , | Leave a comment

How HTML5 Is Aiding in Cross-Platform Development (Mashable)

How HTML5 Is Aiding in Cross-Platform Development As the mobile application space continues to explode, developers are increasingly using HTML5, JavaScript and CSS3 to aid in the creation of web apps and native mobile apps. This process is especially useful … Continue reading

Posted in Android, Apple, Mashable, Tablets, Tech | Tagged | Leave a comment

HOW TO: Deal WIth Negative Online Sentiment About Your Brand (Mashable)

HOW TO: Deal With Negative Online Sentiment About Your Brand Brands try to inspire excitement among their communities so that their fans and supporters will do the selling for them. That’s called advocacy, and it’s much more powerful than self-promotion. There … Continue reading

Posted in Mashable, Social Media, Strategy | Leave a comment

Marketing Data RoundUp: More Facebook Friends Equals More Stress.

Marketing Data RoundUp: More Facebook friends equals more stress More Facebook Friends, More Stress The more Facebook friends you have, the more likely you are to feel stressed out by the social networking site, according to a study published by psychologists … Continue reading

Posted in MarketingVox | Tagged | Leave a comment