In the past three weeks, almost 10,000 Facebook users have “liked”this brief clip of the world’s cutest dog playing with a chew toy. Coincidence? Or spot-on calculations leading to a viral sensation?
How videos get passed around the web — in other words, how they “go viral” like the latest strain of influenza — is more a science than an art. Certainly, creativity is a factor; but there are also tried-and-true formulas for online video success. And the most important factor of all is optimizing for shareability.
For example, on average, a 15-second clip will get passed around nearly 37% more than a slightly longer clip, and Facebook accounts for three-quarters of online shares of video clips — by far more than e-mail and Twitter combined. You’ll also have more luck if you aim your clip at 18- to 34-year-old adults and/or at women; both those groups share far more video content than their peers.
Given those factors, it’s not surprising that the above-linked video, a female-targeted Facebook clip, was so widely viewed and shared.
Take a look at this infographic, which was created by Brian Sieber based on insights from The Jun Group, and in the comments, let us know how you generally share and find out about new and interesting videos online.