Words to Avoid in Social Media*

Marketing Data RoundUp: Don’t say ‘social media’, ’24/7′ or ‘free’ in your marketing communications

“Social media” as a term was ranked as the most annoying industry buzzword in a survey of advertising and marketing executives by The Creative Group. Also high on the list: “synergy” and “ROI,” which rankled respondents in a similar survey conducted in 2006.

Advertising and marketing executives were asked, “In your opinion, what is the most annoying or overused buzzword in the creative/marketing industry today?” The top-ranked responses include:

  1. Social media/social networking
  2. Synergy
  3. Free
  4. Innovative/innovation
  5. ROI/return on investment
  6. Extra value/value added
  7. Model(s)
  8. Telemarketing
  9. Social media expert
  10. Resolve
  11. Moving forward
  12. Branding
  13. Multitasking
  14. Going green
  15. Proactive
  16. Think out of the box
  17. Culture change
  18. End of the day
  19. Interactive
  20. 24/7
  21. Integrated/integration
  22. Viral
  23. The big idea
  24. Leverage
  25. Unique

*Going against my own advice, I know. 🙂


About knev

Absolutely out of my mind.
This entry was posted in Blogging, Facebook, Social Media, Strategy and tagged , . Bookmark the permalink.

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