Marketing Data RoundUp: Don’t say ‘social media’, ’24/7′ or ‘free’ in your marketing communications
“Social media” as a term was ranked as the most annoying industry buzzword in a survey of advertising and marketing executives by The Creative Group. Also high on the list: “synergy” and “ROI,” which rankled respondents in a similar survey conducted in 2006.
Advertising and marketing executives were asked, “In your opinion, what is the most annoying or overused buzzword in the creative/marketing industry today?” The top-ranked responses include:
*Going against my own advice, I know. 🙂