Apple to Launch iAd in Eu in December (Mashable)

Apple to Launch iAd in Europe in December

Apple’s mobile advertising platform iAd is coming to the UK and France in December, as well as Germany in January, the company has announced.

iAd is one of the crucial features of iOS 4.0, bringing HTML5-powered interactive ads to Apple’s mobile platform, letting users stay within their current application while engaging with an ad.

Citing Advertising Age, Apple claims that over half of the top 25. leading advertisers in the U.S. have signed up for the platform. According to the IDC, the projected share of iAd’s mobile display ad revenue in the U.S. for 2010 is 21 percent.

At launch, users can expect to see ads from L’Oréal, Renault, Louis Vuitton, Nespresso, Perrier, Unilever, Citi, Evian, LG Display, AB InBev, Turkish Airlines and Absolute Radio.

 

About knev

Absolutely out of my mind.
This entry was posted in Apple, Mashable. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s