Monthly Archives: November 2010

Microsoft Patents Shape-Shift Touchscreen to Solve Slippery Finger Woes (Fast Company)

Microsoft Patents Shape-Shift Touchscreen to Solve Slippery Finger Woes BY KIT EATONMon Nov 29, 2010 Slippery, tricky-to-type touchscreens may become a thing of the past if Microsoft gets its way. The software giant patented a dynamic form-shifting touchscreen that will help … Continue reading

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The Facebook Valuation TImeline (Fast Company)

The Facebook Valuation Timeline: Do We Hear $10 Billion? $50 Billion??? $1 Trillion?!? BY AUSTIN CARRToday Reports surfaced this week that Facebook’s valuation had ballooned to $50 billion. Call it the Moore’s Law of Facebook: The world’s largest social network’s worth … Continue reading

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Wikipedia Founder’s Advice to Brands: “Make Stuff That Doesn’t Suck” (Fast Company)

Wikipedia Founder’s Advice to Brands: “Make Stuff That Doesn’t Suck” BY AUSTIN CARRTue Nov 23, 2010 When it comes to companies concerned with managing their brand image online, Wikipedia founder Jimmy Wales has some advice: “Make stuff that doesn’t suck.” “More … Continue reading

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Making Ads That Whisper to the Brain-Neuromarketing (NY Times)

Making Ads That Whisper to the Brain NeuroFocus NeuroFocus, a neuromarketing company, tests volunteers’ subconscious reactions to images by having them wear a fabric cap with brain sensors and an eye-tracking device. By NATASHA SINGER Published: November 13, 2010 RECOMMEND … Continue reading

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Metaphor Marketing (Fast Company)

Metaphor Marketing BY: DANIEL H. PINKMarch 31, 1998 Harvard Business School professor Jerry Zaltman makes pictures that reveal our deepest feelings about your favorite brands. Can he scan your brain and unlock the images that lie within? Jerry Zaltman’s brain is … Continue reading

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Inside Jay-Z’s Launch of “Decoded” With Droag5, Bing (Fast Company)

Inside Jay-Z’s Launch of “Decoded” With Droga5, Bing BY TYLER GRAYWed Nov 24, 2010 For the launch of his autobiography, hip-hop’s premiere entrepreneur turned marketing into interactive art and a scavenger hunt that rewarded his die-hard fans. Here’s an exclusive peek … Continue reading

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Buying a Notebook (Wired)

What You Need to Know When Buying a Notebook Laptop prices have continued to fall this year for all categories except the very cheapest netbooks. Meanwhile, performance and features have kept creeping northward, giving consumers incredible buying power –- and … Continue reading

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