NuCaptcha’s brand of CAPTCHA technology combines video and other security technology to determine whether a system user is a machine or a human.
But unlike the indecipherable squiggles in other CAPTCHA systems, NuCaptchas are surprisingly legible and easy on the human eye. The videos each contain a simple image and a moving banner of text featuring colored letters that the user must then type into an entry field.
The company’s first Engage ads will begin running tomorrow; they come from companies like Activision, Disney and others. The company hopes the new product will be as lucrative as it is secure.
We’re not aware that NuCaptcha has taken any funding; if the startup is bootstrapped, this new product also might bring another, larger revenue stream to the table for NuCaptcha’s founders.
“NuCaptcha is anticipated to be valuable to online communities. It provides an easier and friendlier CAPTCHA experience together with great security and an interactive ad platform that can drive new revenues to websites,” stated gaming company THQ’s Mike Doyle, a publishing producer for social games.
The company claims higher engagement and brand recall for publishers who use the Engage product. Publishers can also turn their existing video marketing or video ads into NuCaptcha Engage videos. Engage is priced on a video CPM basis ($10 to $25), or a cost-per-engagement basis ($0.10 to $1.00) for longer clips.
Here’s a brief demo of what the product does and what it looks like:
NuCaptcha was founded in 2008 and has offices in Vancouver and San Francisco. NuCaptcha’s video CAPTCHA technology launched this June. The company offers APIs for a handful of languages and platforms; you can also download a WordPress plugin.