S-Bucks in NY Now Accept Mobile Payments. (Mashable)

Starbucks Stores in New York Now Accepting Mobile Payments

Starbucks Card Mobile for iPhone and BlackBerry lets users pay for their coffee by holding up the 2-D barcode on their smartphone to the scanner at the counter. The application allows customers to manage and reload their Starbucks Cards as well.

Customers have responded positively to the mobile payment option, Starbucks reports.

“We’re seeing more and more customers using their smartphones as their mobile wallets,” says Brady Brewer, vice president Starbucks Card and Loyalty. “We’ve heard from our customers on My Starbucks Idea that they want a faster, more convenient way to pay.”

The ultimate goal of the program is to get customers to trade in their physical Starbucks Cards for the digital variety — it’s a time saving exchange for the customer and a cost saving exchange for the company. Already, one in five of all in-store transactions are paid for via Starbucks Card (mobile or physical), and more than $1 billion will have been loaded on to cards by year’s end.

The extension of the mobile payment pilot comes on the heels of the reveal of Starbucks Digital Network. Mobile is an increasingly important avenue for Starbucks. The company reports that more than 50% of all logons to its free in-store WiFi are made via mobile phone, and that of its smartphone-carrying customer base, 71% have an iPhone or BlackBerry device.

 

 

About knev

Absolutely out of my mind.
This entry was posted in Mobile, Tech. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s