How Massive Was the Chilean Miners’ Rescue Online? [STATS]
Global news traffic hit a two-year high at 4,052,459 page viewers per minute at around 5 p.m. ET on Tuesday, while TV viewership in the U.S. peaked during primetime (between 8 and 9 p.m., roughly) on Wednesday evening.
Social media buzz peaked at about the same time as T.V. viewership; approximately 104,000 messages per hour were sent viaTwitter that contained one of the six top keywords related to the rescue, indicating that many turned to social media platforms to discuss the news they were watching on TV.
We’ve broken down the numbers a bit further below.
Viewership more than doubled on several major broadcast networks as the last miner was rescued during primetime Wednesday evening, 69 days after becoming trapped in a collapsed gold and copper mine.
Between roughly 8:15 and 9 p.m., Fox News attracted a viewing audience of 7.1 million — nearly 2.4 times the audience it normally attracts during The O’Reilly Factor, which runs during that hour; 2.7 million viewers followed events on CNN during the same period. It was the greatest number of viewers the former had hooked since Election Day 2008.
More than 6.8 million people tuned in to BBC’s 24-hour news channel when the first of the miners reached the surface, The Guardian reports.
CNN alone delivered 5.5 million live video streams and 109.4 million page views between 3 p.m. ET on Tuesday until midnight ET the following day. On Wednesday, CNN.com served 4.6 million live streams — up 8,000% from the daily average, and the highest day so far this year — and 82.5 million page views, thegreatest number since Obama’s inauguration, and 50% above normal. Some 2.2 million viewers accessed CNN via mobile devices, 32% higher than the average.
The BBC attracted a total online audience of roughly 8 million via its live video and blog feed, according toThe Guardian. Spanish news portal Noticias Univision garnered 23.3 million page views across 3.7 million visits to its online and mobile sites on Tuesday and Wednesday, shattering the previous site visit record set on November 4, 2008.
Elsewhere, news audiences turned to The Huffington Post, USA Today and CBS, each of which also hosted live video streams alongside live blogs (The Huffington Post ran its live blog for 36 hours). MSNBC, The Guardian and Reuters liveblogged the rescue as well. The New York Times continually updated its front page along with photos, and a team of volunteers kept Wikipedia updated in real time, along with a chart that listed the names, ages, nationalities and rescue times of each of the miners.
Social Media Buzz
Social media platforms were likewise ablaze with activity during the rescue. The word “chile,” was mentioned approximately 252,000 times on Tuesday and another 412,000 on Wednesday (for a total of 667,000), according to social media measurement platform Trendrr. Those numbers only represent a fraction of the total figure, as many mentions of the event used words like “miners,” “rescue” and “men” in hundreds of languages to refer to the incident.
A measurement taken of the top six terms (chile, miners, chilean, rescue, pinera and feurzamineros) in a 10-hour span beginning Wednesday afternoon recorded 647,000 mentions, peaking at 104,000 tweets per hour at around 9 p.m. ET on Wednesday, as illustrated in the chart above.
The sentiment of tweets containing the word “chile” were slightly more negative than the average, which usually hovers around 12-15%, Trendrr told us. Some accused the miners of “cashing in” on their newfound publicity, while others complained about how the rescue dominated news cycles all week
On YouTube, 16,100 new videos tagged “chile” and “miners” appeared by Thursday.
There was a significant jump in Google search results for the top six terms — from approximately 243 million to a little more than 600 million from Tuesday through Friday — as well.
Bing yielded 173 million results, up from 60 million.
What’s perhaps most interesting is so many consumers went online even during TV’s biggest nightly hour — and that much of that audience went to social networking platforms like Twitter.
This observation correlates with a March study from Nielsen that found that 60% of TV viewers in the U.S. with Internet access (roughly 134 million people) use both mediums at the same time at least once per month. Increasingly, consumers are turning to the social web to discuss the news and shows they watch on TV, because it’s proven the most effective medium for them to do so.
Tell us: How did you follow and discuss news of the Chilean miners’ rescue?
Image courtesy of Twitpic, JCsNotebook